Developing a Personal Brand for Exceptional Leadership

Overview

This leadership development programme adds value by

making participants aware of and skilled in the universal competencies of exceptional leadership
guiding participants towards developing a personalised leadership brand based on universal leadership competencies
developing insight and skills with regard to self mastery or personal leadership as well as relationships management (interpersonal leadership)

                                                                           "The more conscious the self-awareness,
                                                                                    the more light leaders bring.
                                                                            The more limited the self-understanding,
                                                                                 the more shadows leaders cast."

                                                                                                               Kevin Cashman

By the end of this course participants will have knowledge and be skilled in developing a personalised professional, personal and interpersonal leadership brand.

1.   Professional Leadership Brand – an achievement orientation

Orientation to a Professional Leadership Brand

Universal competencies and lessons for exceptional leadership
Building an inspired and emotionally intelligent organisation by:
- understanding the fulfilling value of work – the inspiring element of work
- the development of an inside-out, no-blame, service-oriented, principle and values centered work culture
- a sense of purpose and goal directedness
- a strategic orientation – taking effective action to achieve goals
- capacity building – empowering team members
- improving communication skills for better team interaction and team performance
- building trust in the team and the organisation through Character, Caring and Competence awareness
- more effective time and stress management

Developing a personalised Professional Leadership Brand

Select ideas for your personalised Professional Leadership Brand from the above orientation as well as from the group discussion and your own life and work experience. Then formulate your personalised Professional Leadership Brand.

2. Personal Leadership Brand – Authentic Self-Expression

Orientation to a Personal Leadership Brand

Leadership The EPL Way facilitates leaders to develop a personal leadership brand by means of three sequential strategies:

Clarifying your authentic True North – a personal vision
Knowing who you are and what you stand for
A strategic orientation to continuously improve one’s personal leadership brand.

CANI: Constant And Never-ending Improvement

Clarifying your authentic True North – your vision
What does your True North look like in terms of your six visionary compasses:

Moral Compass (look above): Integrity, Honesty, Morality

Intuitive Compass (look within): (Gut feel)

- Three inner voices, your true fire of passion
- What gives meaning to your life?

Historical Compass (look back): Your roots – alignment between past, present and future

- Where do you come from?

Directional Compass (look ahead): A sense of purpose, goals

- What do you want for your life?
- What do you want to achieve, to become?

Strategic Compass (look around): Action steps to achieve

- What are you prepared to do (action steps) to achieve your True North?

Visionary Compass (look beyond): What you can become

- How do you want to be remembered?

Knowing who you are and what you stand for!
Seven questions are addressed:

How do you feel about yourself – your self-esteem?
What is your personal strengths and challenges?
What is important to you – what do you value?
Sustaining and developing life areas of importance to you, e.g. spiritual, physical, mental, emotional and financial
What are you passionate about? What makes you happy?
What are your unique talents (intelligences)?

              - What makes you unique?
              - What do you want to be known for?
              - What do you have to do to achieve it?

How do you want to be perceived?

              - How do people perceive you now?
              - Is this how you want to be perceived?7
              - Are you willing to change that perception?

Strategic orientation: Constant And Neverending Improvement (CANI)
This is what Covey calls Sharpen the saw. It is about preserving and enhancing the greatest asset you have – you. It is about renewing your internal life pillars: your spiritual, physical, mental and emotional life engagements. The only true security in life comes from knowing that every single day you are improving yourself in some way.

                                      "I don’t worry about maintaining the quality of my life, because every day I work on improving it."

A commitment to CANI is truly the universal insurance policy for life-long happiness. Remember that a compelling future is the food on which our souls thrive – we all need a continued sense of emotional and spiritual growth.

Developing a Personal Leadership Brand

Select ideas for your Personal Leadership Brand from the above orientation as well as from the group discussion and your own life and work experience. Then formulate a personalised Personal Leadership Brand.

3.   Interpersonal Leadership Brand: Connecting with others and Building
      Quality Relationships

Orientation to an Interpersonal Leadership Brand

Five questions are addressed:

Who are the most important persons in your life?
What is your relationship to each of your pivotal people? How well are you connected to them?
What is your Social Intelligence Quotient?
What makes one’s relationships so important?
How can one build quality relationships?

Developing a personalised Interpersonal Leadership Brand

Select ideas for your personalised Interpersonal Leadership Brand from the above orientation as well as from the group discussion and your own life and work experience. Then formulate your personalised Interpersonal Leadership Brand.