Team Coaching
Team coaching in the business world aims to develop executives’ strengths, not necessarily to try creating perfect leaders. They are meant to grow more relevant and be able to contribute more to their team. This will have positive outcomes throughout the organisation, from the liaison between colleagues, to the customer service and even the quality of the product.
As the name implies, team coaching has as its goal the coaching of the entire team as a cohesive system; it is not aimed at developing or coaching members individually. The team must understand the dynamics at play in their interaction with each other in the business environment. Team coaching is best done in a typical business setting under typical business circumstances. For instance, the team coach can be present in a business meeting, coaching the team on the interfaces, processes and outcomes.
Team coaching differs from traditional management or business training in that its approach has far more in common with the system theory – the whole team is managed and trained to be more effective, regardless of the number of individual team members. There is more focus on teamwork, teambuilding, team spirit and the synergies at work within the team. Each member’s strengths are identified and leveraged to be more effective within the team setting. The purpose is not to single out leaders or focus on separate members.
Team coaching has become an increasingly important consideration in Human Resources Development and often form part of employee training programmes in large companies and smaller enterprises alike. It has become an indispensable part of people development in the work environment.
The rationale of team coaching is firmly rooted in the belief that people remain an organisation’s most valuable resource. Moreover, if the workforce works together effectively as a team, their collective impact is far greater and they can achieve as a team what no individual can equal.



